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- Title Tag
- The clickable headline in search results.
- Should be unique, keyword‑rich, and under ~60 characters.
- Meta Description
- Short summary shown under the title in search results.
- Ideally 150–160 characters, compelling, and keyword‑focused.
- URL Structure
- Clean, descriptive, and keyword‑friendly.
- Example:
example.com/seo-tips instead of example.com/page?id=123.
- Headings (H1, H2, H3…)
- Organize content hierarchy.
- H1 should contain the main keyword; subheadings help readability and SEO.
- Content Quality & Keywords
- Original, valuable, and relevant content.
- Naturally integrate primary and secondary keywords.
- Internal Linking
- Links to other pages on your site.
- Helps search engines crawl and distributes link equity.
- Image Optimization
- Use descriptive file names and ALT text.
- Compress images for faster load times.
- Page Speed & Mobile Friendliness
- Fast loading and responsive design.
- Google prioritizes mobile‑friendly sites in rankings.